Dihua at the 2026 Hong Kong Toys & Games Fair: Full-Category, One-Stop Sourcing

Introduction

From January 12–15, 2026, HKTDC Hong Kong Toys & Games Fair was held at the Hong Kong Convention and Exhibition Centre. This year’s edition placed a stronger emphasis on industry direction and future-facing trends, with the introduction of the “Pop & Play” pavilion, gathering over 150 popular local and international IPs, alongside new themed sections such as Green Toys zone and the Happy Ageing products zone. All these initiatives highlighted three key industry shifts shaping the global toy market: IP-driven development, sustainability, and all-age play experiences.

Dihua showcased its capabilities through a large-scale connected booth spanning 1C-C32, C34, C36, C38, C40, C42, and C44. Through a unified and continuous booth layout, Dihua presented its full-category product portfolio in a structured way, enabling buyers to browse, compare, and evaluate multiple categories within a single booth footprint. Aligned with the fair’s key themes—IP-driven play, green innovation, and all-age interaction—Dihua created a clear one-stop sourcing environment and became one of the most visited areas on site.

Four Coordinated Zones, Full-Category Coverage 

· RC Toys Zone

At the 2026 fair, RC toys stood out as one of the most actively discussed categories, with buyers focusing on enhanced control performance and upgraded power systems.

In Zone 1, Dihua showcased a comprehensive range of RC vehicles, including RC stunt cars, large-scale off-road trucks, and RC ATVs. The lineup was structured by usage scenarios and consumer segments, covering both entry-level recreational models and more performance-focused RC vehicles designed for dynamic play, and was well suited to the sourcing needs of cross-border e-commerce platforms and brick-and-mortar specialty toy retailers.

A dedicated live demonstration station was set up within the zone, enabling buyers to observe battery endurance and handling responsiveness through hands-on operation in real time. This setup successfully drove strong on-site engagement and a consistently high volume of inquiries.

In Zone 2, products were arranged using a standardized “scale + series” display structure, allowing buyers to gain a clear overview of the full product range. In addition, most products feature window-box packaging, enabling close inspection of materials, craftsmanship, and design details at point of display.

A dedicated pink-themed retro model car section and an open hands-on sample experience area provided higher perceived value and more premium positioning for gift and collectible channels.

· Educational Construction Toys Zone 

As interest in the Green Toys section continued to rise, updates related to the EU Toy Safety Directive and sustainability-focused regulatory requirements became a central consideration in buyer sourcing decisions. In Educational Construction Toys Zone , Dihua highlighted its City Series sets and educational construction toys designed to combine hands-on play with mechanical cognition. All showcased products meet multiple international safety standards, balancing educational value with compliance requirements. 

During on-site discussions, buyers responded positively to the use of environmentally responsible materials, safety alignment, and the integration of learning-oriented features—underscoring the category’s strong potential in European and other highly regulated markets.

· Family & Role-Play Toys Zone 

The introduction of the Happy Ageing products at this year’s fair signaled growing interest in toys designed for all-age participation. In response, Dihua presented a curated selection of family role-play toys and mini appliance sets developed for parent–child interaction as well as shared play between children and older family members.

These products feature softer color palettes and safe, eco-conscious materials, making them suitable for a wide age range. Certain designs incorporate simple interaction elements that encourage participation from older family members, expanding usage beyond traditional children-only play. For supermarket and mass retail buyers, this zone demonstrated strong multi-channel potential. Notably, the pink mini kitchen set attracted significant attention and was widely viewed as a high-potential future bestseller within female-focused consumer channels, while also offering retailers new assortment opportunities for all-age and family-oriented consumption scenarios.

Booth Layout : Designd for Efficient One-Stop Sourcing  

Dihua’s connected booth layout was planned around buyer movement patterns and sourcing decision workflows. By integrating four key categories—tech toys, trend-driven collectibles, educational play, and family interaction—into a continuous space, buyers were able to complete browsing, comparison, and assortment evaluation without moving between halls.This structure significantly reduced sourcing time and aligned with the fair’s core objective of centralized selection and faster decision-making. 

A multi-functional on-site team supported buyers with assortment planning advice, market-fit discussions, and flexible production options, positioning the booth as a practical hub for real-time communication and sourcing decisions.

The Foundation Behind One-Stop Sourcing: Supply Chain Strength and Compliance Transparency 

At the center of the booth, Dihua presented key operational metrics that reflect its long-term supply chain capabilities, including a 300+ professional export service team, 400+ continuously developed core products, and an average of 8,000+ orders delivered annually. These figures represent not scale alone, but execution reliability and delivery consistency across global markets.

In parallel, Dihua displayed Sedex and BSCI certifications, along with testing reports covering environmentally responsible materials and safety compliance. This integrated presentation further strengthened Dihua’s systematic capabilities in compliant sourcing and sustainable development, while also reflecting a broader industry trend at this year’s fair, where many exhibitors highlighted their roles as verified green solution providers.

For global buyers, having products, execution capabilities, and compliance credentials visible within a single space enables faster and more informed supplier evaluation. This level of transparency supports more confident decision-making when assessing a supplier’s suitability for long-term collaboration and scalable delivery, rather than short-term project execution alone.

Exclusive Resources for Long-Term Partners: Early Access to High-Potential Products 

Throughout the fair, Dihua’s new product launches across the full-category received positive feedback from buyers in different channels, reinforcing the company’s alignment with sustainability, IP integration, and all-age play trends.

For long-term partners, Dihua opened early access to unreleased product resources. These products reflect Dihua’s forward-looking market planning and combine creative potential with practical execution readiness. 

Priority access allows long-standing partners to plan assortments earlier and position themselves ahead of upcoming demand cycles, strengthening collaborative depth and long-term alignment.

Connect with Dihua: Planning for 2026 Programs

Buyers interested in working with Dihua are welcome to visit www.dihuatoys.com to explore cooperation for 2026 sourcing programs. Dihua will provide full product catalogs, testing standards, and related product videos.

Regional sales teams of Dihua will support the cooperation process with specification reviews, factory visits, and follow-up services including sample delivery, pilot production confirmation, and coordinated delivery scheduling. This structured approach ensures clarity and control from initial inquiry through final shipment, reducing execution risk and improving overall sourcing efficiency.

Conclusion: Dihua Empowers Global Sourcing Through Full-Category, One-Stop Sourcing 

At the 2026 Hong Kong Toys & Games Fair, Dihua responded to key industry trends through its full-category portfolio and one-stop sourcing, providing global buyers with a more efficient and structured selection experience. Dihua sincerely thanks all visitors, partners, and new contacts who engaged with us during the fair—your trust continues to drive our commitment to innovation and long-term value creation.

Looking ahead, Dihua will continue to invest in sustainable materials, IP-driven development, and all-age interaction scenarios, working closely with global partners to support steady, responsible growth across international toy markets.