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2026 EU EMC Directive Update: Compliance Challenges and Delivery Bottlenecks — Who Will Win ?

Nov 18, 2025

Introduction

Since August 2025, EU enforcement for electric toys has tightened. Industry feedback indicates higher customs holds and ~40% testing cost inflation (often €3,000+ per model). Meanwhile, according to Persistence Market Research, The Europe smart toys market is estimated to increase from US$ 13.5 Bn in 2024 to US$ 30.8 Bn by 2031. The market is projected to record a CAGR of 12.4% during the forecast period from 2024 to 2031. In this context, EMC-ready design and reliable certification timelines have become decisive sourcing advantages for brands, importers, and distributors.

For B2B buyers — whether brands, importers, or distributors — the implications go beyond higher fees. Extended testing lead-times, increased rejection risk and disrupted delivery schedules challenge traditional sourcing models. The need now is for an integrated toy supply chain that ensures compliant, tested and timely products. 

The Dilemma: Time, Cost, and Batch Risk

Stricter enforcement of electric toy safety standards — including EN 62115 and related harmonized directives — is reshaping the operating landscape for OEM and ODM toy suppliers. Balancing electrical safety, EMC compliance, digital documentation, and market delivery timelines has become increasingly complex. These challenges can be summarized across three critical dimensions: development and testing cycles, compliance costs, and batch-level market risks.

· Longer Certification Queues 

Under the new EN 62115 standard, testing windows have lengthened to 18–25 days → lab waitlist,  with additional queue time during seasonal peaks,delaying every stage from prototype approval to shipment scheduling. Each extra week in the queue impacts tooling, packaging, and delivery coordination—putting pressure on time-sensitive orders, especially during pre-holiday production peaks.

· Rising Compliance Costs

The stricter enforcement of EN 62115 and the rollout of e-DoC/DPP (Digital Declaration of Conformity and Product Passport) are driving up compliance costs across the electric toy sector. Importers and brand owners are facing higher expenses in testing and documentation management, while retailers must closely monitor product compliance status and launch timelines — collectively increasing operational risks across the entire supply chain.

· Batch-Level Risk Exposure

A single non-compliance issue—be it a failed EMC test or missing documentation—can hold up entire container shipments. The resulting storage, re-inspection, and opportunity costs often outweigh the testing expense itself, translating compliance failures into tangible delivery and sales losses.

As these pressures converge, compliance has become a strategic differentiator. B2B buyers now seek sourcing partners who deliver not only cost efficiency but also reliability—ensuring tested, compliant, and on-time products through an integrated toy supply chain.This growing divide is reshaping the industry—clearly distinguishing suppliers that struggle to adapt from those that turn compliance into a competitive edge.

· Losers: Fragmented suppliers (factory ≠ compliance ≠ logistics), late EMC at EVT/DVT, single-threaded labing.

· Winners: Integrated partners that design for EMC early, pre-scan in-house, and run lab certification in parallel with tooling — delivering unified compliance packs and slot-secured shipping.

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Readiness Through Integration: How Supply Chains Adapt

As regulatory demands grow more complex, agility and system-level coordination have become critical. Leading OEM and ODM partners are moving from reactive compliance management to integrated frameworks that connect R&D, testing, and logistics in one streamlined process. At Dihua, this approach defines our integrated toy supply chain—built to anticipate regulatory changes, accelerate certification, and deliver products that meet both compliance and schedule commitments.

· Rapid Regulation Response

Leading sourcing partners are no longer reacting to regulation changes — they are anticipating them. By monitoring updates from the European Commission, Toy Industries of Europe, and accredited testing bodies, forward-looking suppliers stay ahead of new EMC requirements before they take effect.

At Dihua, regulatory foresight is built into our integrated toy supply chain. Our compliance and engineering teams work directly with partner factories to assess electrical designs, PCB layouts, and material structures at the concept stage. When standards such as EN 62115 evolve, we evaluate their technical impact and guide early design adjustments to ensure conformity.

This proactive approach minimizes test failures, prevents costly redesigns, and keeps product development on schedule — securing both compliance and timely market entry for our clients.

· Testing and Certification Fast Track

To counter extended lead times, Dihua applies a dual-track testing workflow that integrates internal pre-inspection with accredited third-party validation. Each prototype undergoes calibrated EMC and safety pre-scans in-house before being sent for simultaneous laboratory certification.

This parallel testing model shortens the compliance cycle by 20–30 percent, cutting a three-week process to roughly ten days. It also eliminates costly rework and ensures that every certified batch aligns precisely with production tooling from the outset.

All reports, certificates, and factory documentation are then consolidated within Dihua’s Factory + Trade Model, providing buyers with a single, transparent compliance package for customs clearance and retailer audits — a proven efficiency advantage for importers managing complex SKU portfolios.

Together, these capabilities demonstrate how Dihua transforms compliance challenges into operational strength. By uniting regulation tracking, testing efficiency under one Factory + Trade Model, we ensure that every product moves from concept to market with speed, consistency, and full regulatory confidence.

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Evidence & Proof: Efficiency Built on Integration

Dihua’s Rapid Regulation Response and Fast-Track Testing systems are proven in practice—supported by measurable results and verified compliance records.

· On-Time Delivery: In 2024, Dihua achieved an on-time delivery rate of 96.8% across all OEM and ODM shipments to the EU, outperforming the industry average of 88% (Dihua Logistics Report 2024). Shortened testing and certification cycles—from 25 days to 17 days—were key to this efficiency.

· Testing Efficiency: Through our dual-track EMC + safety workflow, 72% of new electric-toy SKUs completed certification 20–30% faster than the regional benchmark reported by TÜV SÜD Asia (2025).

· Verified Compliance: All products comply with EN 71 and EN 62115 toy safety standards for the European market, as well as ASTM F963 and CPSIA standards for the United States. They are manufactured in factories certified under BSCI, Sedex, ISO 9001/14001, ISO 22716, and U.S. GMP, ensuring smooth customs clearance and regulatory acceptance across both the EU and U.S. toy safety frameworks.

· Client Results: European import partners report a 30% reduction in re-inspection costs since adopting Dihua’s Factory + Trade Model with unified documentation. One major German retailer recorded zero customs holds over three consecutive quarters (Q3 2024 – Q1 2025).

Together, these outcomes confirm that an integrated toy supply chain delivers measurable advantages in speed, reliability, and compliance—empowering partners to meet evolving electric toy compliance EU requirements while maintaining stable, on-time delivery.

Buyer Checklist: Choosing a Reliable Compliance Partner

When evaluating suppliers under the new EN 62115 framework, professional buyers should confirm the following:

· Early Compliance Planning — Ability to track EMC and toy-safety updates and adjust designs before testing begins.

· Fast-Track Testing Systems — Internal pre-scans and parallel lab certification to shorten approval cycles.

· Integrated Operations — R&D, testing, and logistics managed under one coordinated supply chain.

· Verified Certifications — Proven compliance with EN 62115, EN 71, ASTM F963, and factory audits under BSCI, Sedex, ISO 9001/14001, and GMP.

· Proven Reliability — Documented performance in on-time delivery, reduced re-inspection costs, and zero customs holds.

✅ In 2026 and beyond, the winning suppliers are those who design for EMC early, test efficiently, and deliver consistently — this is also the hallmark of Dihua’s Factory + Trade Model.

Act Now: Prepare for 2026 Compliance

With full enforcement of EN 62115 expected by mid-2026, delaying EMC testing is a growing risk. Laboratory capacity across Asia is already tightening, and certification slots are filling fast.

Dihua recommends completing EMC and toy-safety testing for 2026 samples by the end of 2025 to secure early approvals, stabilize production, and avoid pre-season bottlenecks. Through our Factory + Trade Model, we integrate OEM development, compliance management, and logistics into one coordinated system—helping brands and importers navigate the electric toy compliance EU landscape with speed and confidence.

Learn more at www.dihuatoys.com or meet our team in person:

· Hong Kong Toys & Games Fair 2026 — January 12–15, 2026

· Spielwarenmesse, Nuremberg — January 27–31, 2026

Join us onsite to explore Dihua’s latest OEM/ODM solutions and see how integration drives compliance and delivery success.