Dihua Pufferfish Bubble Machine：Fits Squarely with SS27 Market Trends

Introduction

SS27 Bubble Machines Enter a Phase of Predictable Growth: A Base Category in Channel Assortment Planning

According to Future Market Insights, the global bubble machine market is projected to grow from USD 688.4 million in 2025 to USD 925.2 million by 2035, with a compound annual growth rate (CAGR) of approximately 3.0% during this period. Bubble machines are entering a phase of stable and forecastable growth.

This long-term trajectory indicates a clear shift: bubble machines are no longer driven by short-lived trends, but have instead evolved into a mature category with sustained sell-through potential.

For retail and sourcing channels, this means bubble machines can be planned as repeatable base assortment items for SS27 and beyond, rather than seasonal add-ons.

From Trend-Led Demand to Base Assortment Requirements: Family, Outdoor, and Seasonal Scenarios Drive Year-Round Usage

The market’s stability is supported not by a single consumption peak, but by multi-scenario, high-frequency usage. As family outdoor activities increase, seasonal celebrations become more frequent, and public interaction spaces expand, bubble machines are gradually breaking away from traditional seasonality.

Family playtime, community events, shopping mall promotions, and outdoor leisure environments together are transforming bubble machines from occasion-based toys into reusable, year-round products.

 Under this demand structure, channels increasingly prioritize stable performance, ease of deployment, and compliance readiness, rather than short-term novelty alone. To a large extent, it affects which products can be sustainably adopted during the SS27 cycle.

In practice, year-round usability has become a key criterion in channel assortment decisions for SS27.

Jolly Bubble Machine Product Analysis: Precisely Aligned with Core SS27 Usage Requirements

The Jolly Bubble Machine (Pufferfish Design) is not developed around a single visual or functional highlight. Instead, its design is systematically built around core expectations for the SS27 market: stability, safety, and deployability.

1. Cute Pufferfish Design with Broad Display Adaptability

· Designed for Quick Recognition and Display Efficiency

The pufferfish design is not intended to pursue cuteness as a standalone visual appeal. Instead, it is developed with a clear focus on quick recognition and display efficiency in retail and event-based environments.

With a compact silhouette and a distinct form, the design offers strong long-distance visibility on retail shelves and at promotional sites. This helps shorten consumers’ decision-making process and supports longer dwell time and higher engagement within display areas.

· A Low Aesthetic Risk Solution for Cross-Market Rollout

Compared with highly stylized designs or products that reflect strong regional aesthetic preferences, animal-based designs are generally considered a lower-risk aesthetic option. They tend to achieve broader acceptance across different countries, age groups, and channel formats.

For retailers and importers managing multi-market rollouts, it reduces uncertainty in cross-market rollout caused by aesthetic differences.

· IP-Independent Design Supporting Long-Term SKU Planning

 The pufferfish design creates emotional engagement and visual memorability without relying on licensed IP. 

This helps avoid IP-related cost structures and lifecycle volatility, making the product more suitable as a long-term, base SKU rather than a short-term themed item.

· High Reusability Across Seasonal and Promotional Scenarios

The pufferfish design naturally aligns with popular themes such as summer activities, beach settings, outdoor play, and family-oriented events.

 Its versatility allows the same SKU to be reused across different promotional cycles and activity scenarios, improving campaign reuse rates and overall marketing efficiency for retailers and event operators.

2. Six-Rotating Bubble Wand Structure for Consistent and Stable Bubble Output

Jolly Bubble Machine features a six-rotating bubble wand structure, designed to maintain consistent and even bubble formation within each operating cycle. This configuration helps reduce common performance issues found in bubble machines, such as intermittent output, clogging, or uneven bubble flow.

This structural advantage lies primarily in consistent output and controlled user experience, allowing the product to deliver more stable and predictable results during home use, on-site activities, and in-store demonstrations.

3. Child-Friendly Operation with a Simplified User Path

Jolly Bubble Machine features an automatic electric bubble-blowing mechanism with a clear and intuitive operating logic, requiring no complex setup or frequent adjustments.

It enhances safety for children and reduces after-sales issues related to misuse in retail and promotional environments—an important consideration for channels seeking lower support risk and predictable user experience.

4. PP Material Balancing Safety, Durability, and Cost Control

The main body of Pufferfish Jolly Bubble Machine is manufactured using PP (polypropylene) material, achieving a practical balance between safety compliance, durability, and cost efficiency.

The material supports repeated use and withstands everyday wear in both household and event settings, aligning with channel expectations for long-term, repeat-sell products.

5. EMC Considerations Integrated at the Design Stage

As an electric toy product, Jolly Bubble Machine incorporates electromagnetic compatibility (EMC) considerations from the early design and testing stages. Under normal operating conditions, this approach supports stable performance in household and public environments while reducing interference risks with the normal operation of surrounding electronic devices.

6. Systematic Safety and Compliance Testing Completed

The product has completed a comprehensive range of third-party tests, including EN 71-1, EN 71-2, and EN 71-3,EN 62115 (electric toys), RoHS, phthalates (7P), heavy metals, and PAHs.

These cover mechanical, electrical, and chemical safety requirements, providing a solid compliance foundation for most major international markets. 

7. Bubble Solution Safety and Chemical Compliance

The accompanying bubble solution has undergone comprehensive evaluation against key chemical compliance requirements, including REACH & SVHC (≤0.1%), SCCP, and PAHs. In addition, toxicological risk assessment (TRA), along with microbial control and preservative efficacy testing, has been completed.

The microbial control standards follow established European and U.S. pharmacopeia standards, including BP16B, BP16C, USP 61/62, and USP 51. This formulation makes the product more suitable for retail and event-based environments, helping to reduce the potential risk of staining or residue on clothing, furniture, and surrounding environment.

From a channel perspective, these factors define the core requirements for a base assortment bubble machine in SS27 planning.

Dual Advantages in Compliance and Cost: Addressing New SS27 Import and Channel Thresholds

Amid ongoing updates to EU toy regulations, the regulatory direction reflected in the 2026 revisions to toy safety technical requirements continues to raise the bar for electric toys and products involving chemical formulations.

More detailed and systematic standards—covering mechanical structure, electrical safety, material migration, and chemical substance control—have raised the required depth of compliance, making insufficiently prepared products more vulnerable to delays or market access barriers at both the import approval and retail listing stages.

As a result, both importers and retail channels are placing growing emphasis on products with completed and validated compliance frameworks.

By leveraging our integrated OEM and ODM capabilities, we incorporate compliance into the earliest stages of product development, with design, testing, and mass production planned in parallel. This approach minimizes repeated testing cycles and revisions, helping customers achieve more predictable compliance timelines and delivery stability across SS27 programs.

In practical terms, compliance readiness has become a primary threshold for product selection across EU import and retail channels in SS27 planning.

Channel Value Assessment: Why Now Is the Right Time to Position Bubble Machines

From a market structure and channel operations perspective, bubble machines have entered a mature category phase characterized by manageable risk and more predictable performance outcomes. Their low unit cost, high turnover potential, and strong scenario-driven demand encourage repeat purchases across family entertainment, outdoor activities, and seasonal promotional programs.

Against a backdrop of steady global market growth, the rising share of outdoor and public interaction scenarios further reinforces the sales predictability of bubble machines within the SS27 cycle. 

More importantly, channel competition is shifting from simple product availability to compliance readiness and supply stability. As toy safety, chemical compliance, and electric toy regulations continue to tighten across major import markets including EU and U.S. Channels, products supported by complete and validated compliance frameworks are gaining a clear structural advantage.

In this context, the value of the current window does not lie in early novelty-driven market entry, but in early validation and structured preparation. Channels that complete product selection, testing alignment, and supply planning ahead of peak seasons are better positioned to secure production capacity, stabilize costs, and reduce uncertainty as selling cycles approach.

Action Recommendations: Securing SS27 Bubble Machine Growth Opportunities

For Retailers and Category Managers:

Jolly Bubble Bubble Machine can be evaluated as a potential core SKU within the family and outdoor categories. Incorporating the product into internal testing and review processes at an early stage allows retailers to validate shelf presentation, sales rhythm, and consumer response. This provides stronger data support for SS27 listing decisions and replenishment planning, while reducing the risk of rushed assortment changes ahead of peak demand periods.

For Importers and Distributors:

In an environment of tightening regulatory requirements, prioritizing bubble machine products with completed testing and documentation can shorten onboarding timelines and lower compliance-related risk. Early confirmation of compliance pathways, production capacity planning, and order scheduling enables importers and distributors to achieve greater supply reliability and improved cost control throughout the SS27 cycle.

For channels seeking predictable growth in the next selling season, competition does not begin at launch—it begins during the preparation phase.

Now is the critical moment to assess product maturity, confirm compliance foundations, and align cooperation timelines.

To learn more, Contact Dihua team at www.dihuatoys.com/Contact-us to access the full Jolly Bubble product specifications, test reports, and SS27 cooperation plans.