Dihua at the 140th Canton Fair: Diverse Toy Portfolio and New Sourcing Opportunities for 2027

For toy importers, distributors, and retail buyers planning their 2027 product assortments, the Canton Fair provides an important opportunity to identify new products, compare suppliers, and evaluate sourcing options. The third phase of the 140th China Import and Export Fair (Canton Fair) was held in Guangzhou from October 31 to November 4, 2026. Under the theme Better Life, the exhibition covered a range of consumer goods categories, including toys and baby products, providing buyers with a platform to evaluate new product opportunities and prepare their sourcing plans for the coming year.

At the 140th Canton Fair, Dihua exhibited at Booths 17.1B34–35, C10–11. The booth featured a diverse range of products, including RC toys, officially licensed products, and creative interactive toys. Through category-based product displays, live demonstrations, and hands-on testing areas, Dihua attracted buyers interested in exploring its product range and discussing potential sourcing opportunities.  

This article reviews Dihua's key highlights at the 140th Canton Fair, covering booth layout, featured products, buyer interactions, and supply chain support.

1. Booth Layout: Creating an Interactive Space for a Diverse Toy Portfolio 

At the 140th Canton Fair, Dihua adopted a blue-themed, semi-enclosed booth layout, combining an Interactive Scenario Display Zone at the front with Series-Based Display Racks at the rear. The front area allowed buyers to assess product functions through live demonstrations, while the rear display racks organized products by category and series, making it easier to review product details and compare different SKUs.

This layout brought product presentation, functional demonstrations, and business discussions into one space. It enabled buyers to evaluate product features, identify suitable SKUs, and discuss specific sourcing requirements with Dihua's sales team.

2. Diverse Toy Portfolio on Display: Showcasing Dihua's Product Range and Development Capabilities

At the 140th Canton Fair, Dihua presented a broad portfolio of toys, including officially licensed RC cars, Fast Gearz RC vehicles, RC aircraft, lifestyle-themed RC toys, retro gaming consoles, and creative interactive toys. The range attracted importers, distributors, and retail buyers seeking products across different toy categories and market segments.

By showcasing products with different functions, designs, and market positioning, Dihua demonstrated its multi-category sourcing capabilities and product development resources.

2.1 Officially Licensed RC Cars: Leveraging Brand Recognition to Strengthen Retail Appeal

Licensed properties continue to be an important growth driver in the global toy market. According to Circana, global sales of licensed toys increased by 15% in 2025, accounting for 37% of total toy market sales worldwide. In the first half of 2026, licensed toy sales in the US grew by 24% year over year, representing 39% of the US toy market. These figures highlight sustained consumer demand for licensed products and the commercial relevance of established brands in toy product development and retail assortment planning. 

Officially licensed RC cars were among the key product categories featured at the fair. Dihua presented licensed models including the Lamborghini Huracán, Audi R8 LMS GT4, and Citroën C3 WRC, covering high-performance sports cars, GT racing cars, and rally cars. For importers, distributors, and retailers looking to expand their licensed toy, RC, or automotive-themed product ranges, licensed models can leverage established brand recognition to strengthen shelf appeal while offering greater flexibility across vehicle styles, scales, and price points.

2.2 Fast Gearz RC Range: Building a Tiered Assortment Across Retail Price Points

Fast Gearz was another key RC range featured at the fair, covering RC buggies, off-road vehicles, stunt cars, and construction vehicles. The range offers different product configurations, from basic remote control functions to models with more specialized features, catering to a variety of retail positioning and price segments. 

While licensed RC models differentiate themselves through automotive brand recognition and vehicle design accuracy, Fast Gearz products offer SKU differentiation through styling, vehicle size, functional features, and packaging formats. For buyers expanding their RC assortments, these product attributes provide a basis for developing distinct SKU tiers, including entry-level models, core range products, and feature-oriented options, according to target retail prices and assortment requirements. 

For example, basic off-road vehicles and RC buggies can fill entry-level price segments, while stunt cars and models with distinctive functional features can strengthen the mid-range or feature-focused segments. This tiered assortment approach helps retailers establish clearer price and product positioning, differentiate individual SKUs, and minimize overlap in product design and functionality.

2.3 Other RC Toys: Diversifying the Assortment Beyond Traditional RC Vehicles

In addition to conventional RC cars, Dihua showcased a broader selection of remote-controlled products, including RC helicopters and other flying toys, as well as lifestyle-themed RC products such as golf carts, delivery vehicles, remote-controlled trash cans, and mops.

For buyers whose existing RC assortments are primarily focused on sports cars, off-road vehicles, and stunt cars, these alternative product categories offer opportunities to diversify their product ranges. RC flying toys introduce different operating functions, while lifestyle-themed RC products incorporate everyday scenarios such as cleaning and delivery into interactive play. These products provide additional options in terms of product design, functionality, and play concepts, helping buyers broaden their RC assortments beyond conventional vehicle categories.

2.4 Retro Gaming Toys and Creative Interactive Toys: Expanding the Assortment with Nostalgia-Led Play

In addition to RC toys, Dihua showcased retro gaming toys and creative interactive products such as Snake games. Combining classic gaming elements with intuitive controls, these products offer alternative play experiences beyond traditional RC toys.

Nostalgia is also influencing the toy market. In 2025, The Toy Association identified Newstalgia as an emerging trend, with its research showing that 49% of adults revisit childhood memories through collecting or playing with toys. In 2026, Throwback Toys was further highlighted as an annual toy trend. According to Pinterest Predicts, searches related to 2000s childhood toys increased by 140%, reflecting the continued appeal of retro-inspired products among younger consumers.

For buyers, retro gaming toys and Snake games can tap into consumers' interest in classic games while appealing to younger consumers, family entertainment, and casual play occasions. They also provide an opportunity to diversify existing toy assortments with products that offer a different play experience from traditional RC categories.

3. On-Site Product Demonstrations and Buyer Discussions: From Product Evaluation to Sourcing Decisions

3.1 Live Product Demonstrations and Hands-On Buyer Experience

In the interactive display area, Dihua's team demonstrated a range of products, including RC cars, off-road vehicles, retro gaming consoles, Snake games, and lifestyle-themed RC toys such as remote-controlled trash cans, mops, and food delivery vehicles. These demonstrations allowed buyers to explore product functions and play features through hands-on experience.

For RC cars and off-road vehicles, buyers focused on remote control responsiveness, steering performance, and ease of operation for the target age group. For retro gaming consoles and Snake games, their attention centered on intuitive gameplay, ease of use, and replay value. For lifestyle-themed RC toys, buyers explored their role-play potential and how clearly everyday scenarios, such as cleaning and food delivery, were represented through play.

Hands-on demonstrations gave buyers a clearer understanding of each SKU's actual performance and helped them shortlist products based on their sales channels, target consumers, and existing product assortments.

3.2 Face-to-Face Discussions and Post-Fair Project Follow-Up

Once buyers identified products of interest, discussions moved on to product suitability and specific sourcing requirements. For customization, buyers asked about options such as logo replacement, product height adjustments, and other modifications to existing designs. Regarding packaging, some buyers asked to see the products outside their boxes to better understand how they were arranged, their proportions, and their overall presentation.

During these discussions, Dihua's sourcing and sales teams also learned about buyers' locations, target markets, and sales channels. This information helps the team follow up with product configurations, pricing, packaging, and compliance requirements suited to each market.

For buyers interested in further cooperation, Dihua provides post-fair support with product information, quotations, and samples. Depending on project progress, the team continues to confirm MOQ, packaging and customization requirements, target-market compliance, and delivery arrangements.

For buyers seeking a closer understanding of Dihua's product range and supply chain capabilities, Dihua welcomes visits to its Shantou headquarters, where buyers can explore the approximately 6,000㎡ toy showroom and visit its manufacturing facilities. These visits provide an opportunity to review product samples, discuss OEM/ODM development requirements, and explore potential sourcing projects directly with the team.

4. From Product Sourcing to Order Fulfillment: Dihua's Supply Chain Support

As buyers move from initial discussions at the trade fair to sample evaluation, factory visits, and project development, their focus extends beyond individual products to the supplier's ability to support ongoing sourcing needs. Key considerations include product sourcing and matching, OEM/ODM development, quality control and compliance management, as well as production and delivery coordination.

To support these requirements, Dihua provides integrated supply chain services covering product sourcing, development, quality control, and order fulfillment.

4.1 Diverse Product Resources and Sourcing Solutions

With access to a continuously updated portfolio of 1,000,000+ SKUs and an extensive supplier network, Dihua matches products to buyers' requirements based on target categories, functions, price points, and sales channels. The company also supports consolidated sourcing across multiple product categories and SKUs. For importers, distributors, and retailers sourcing different toy ranges, this approach helps reduce the communication and coordination involved in working with multiple suppliers.

4.2 OEM/ODM and Product Development Support

Dihua provides OEM/ODM development support, including product design, 3D modeling and rendering, structural evaluation, prototyping, and sample development, alongside packaging design and color approval. By evaluating product structures and design concepts at an early stage, Dihua helps buyers identify potential adjustments before sampling and mass production, supporting a more informed product development process.

4.3 Quality Control and Compliance Support

To meet the requirements of different target markets, Dihua coordinates quality control and compliance management through its in-house laboratory, QC team, and third-party testing partners. Its quality control procedures cover pre-production, in-process, and pre-shipment inspections. Dihua also works with third-party testing organizations, including BV, TÜV, SGS, and ITS, to coordinate product testing.

Quality checks at different stages of production help ensure that finished products remain consistent with approved samples and specified requirements.

4.4 Order Management and International Logistics Coordination

Once an order is confirmed, Dihua coordinates production follow-up, quality inspections, cargo consolidation, shipping arrangements, and export documentation. The team also monitors production progress across different SKUs in line with buyers' order schedules and delivery requirements.

By bringing product sourcing, development, production follow-up, QC, and shipping together within one project management process, Dihua supports buyers throughout the procurement cycle, from initial product selection to final shipment.

5. Thank You for Visiting Dihua at the 140th Canton Fair

Dihua would like to thank all international buyers, business partners, and industry professionals who visited our booth at the 140th Canton Fair. Discussions throughout the fair covered product selection, specifications, packaging, MOQ, customization, and delivery planning, helping establish a clearer basis for potential sourcing projects.

If you are planning your 2027 toy assortment or are interested in the licensed RC cars, Fast Gearz range, or other products showcased at the fair, you are welcome to contact the Dihua team after the event. We can provide product catalogs, quotations, and samples to help you identify suitable SKUs based on your target market, price points, and purchasing requirements.

Buyers looking to learn more about Dihua's product range and supply chain capabilities are also welcome to arrange a visit to our headquarters in Shantou, including our approximately 6,000㎡ toy showroom and manufacturing facilities. You can explore more products, review samples, and discuss OEM/ODM development and potential orders directly with our team.

Dihua's next exhibition will be the 2027 HKTDC Hong Kong Toys & Games Fair, taking place from January 11–14, 2027, at Hall 1C-32. If your 2027 sourcing plans are already underway, we welcome you to schedule a meeting in advance and take the next steps from product discussions at the Canton Fair to SKU selection, sample evaluation, and potential sourcing projects.